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Abbot, L. (2013, December) 8 Millennial Traits You Should Know About Before You Hire Them. LinkedIn Talent Blog. Retrieved from: https://business.linkedin.com/talent-solutions/blog/2013/12/8-millennials-traits-you-should-know-about-before-you-hire-them

 

Baila, M. (2017, April) The Viral Words You Need to Know. Refinery29. Retrieved from: http://www.refinery29.com/2016/05/107772/cool-words-slang-dictionary-popular-sayings

 

Barton, C., Koslow, L., & Beauchamp C. (2014, January) The Reciprocity Principle: How Millennials are Changing the Face of Marketing Forever. Boston Consulting Group. Retrieved from: http://cdn.stjoseph.com/wp-content/uploads/2014/01/BCG_The_Reciprocity_Principle_Jan_2014_tcm80-152751.pdf

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CubeYou (2017) Social Engagement is the Key to Marketing to Millennials. Retrieved from: http://blog.cubeyou.com/social-engagement-is-the-key-to-marketing-to-millennials/

 

Daly, A. (2014, June) Generation Validation: Why Everyone Just Wants To Be Liked. Elle. Retrieved from: http://www.elle.com/life-love/a14618/generation-validation/

 

Downs, C. (2016, April) A People’s Glossary of DJ Khaled’s Snapchat. VH1. Retrieved from: http://www.vh1.com/news/256921/dj-khaled-snapchat-slang/

 

Hollebeek, L. D. (2011, July). Demystifying customer brand engagement: Exploring the loyalty nexus. Journal of Marketing Management, 27(7-8), 785-807.

 

Lilley, S. (2014, March) Millennials: Most Racially Diverse Generation in U.S. History. NBC News. Retrieved from: http://www.nbcnews.com/news/latino/millennials-most-racially-diverse-generation-u-s-history-n46361

 

Lister, M. (2017, March) Generational Marketing: How to Target Millennials, Gen X, & Boomers. The Wordstream Blog. Retrieved from: http://www.wordstream.com/blog/ws/2016/09/28/generational-marketing-tactics

 

MediaKix (2017, March) The Snapchat Statistics Every Marketer Needs to Know. Retrieved from: http://mediakix.com/2016/01/snapchat-statistics-2016-marketers-need-to-know/#gs.yIbAMa8

 

Monllos, K. (2016, February) DJ Khaled’s Positive Outlook and Accessibility Helped Make Him the ‘King of Snapchat.’ ADWEEK. Retrieved from: http://www.adweek.com/brand-marketing/dj-khaleds-positive-outlook-and-accessibility-helped-make-him-king-snapchat-169644/

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Palmer, A. (2013, February) The Art of Asking. TED Talk. Retrieved from:

https://www.youtube.com/watch?v=xMj_P_6H69g&t=217s

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Phua, J., Jin, S.V., Kim, J. (2016, January) Gratifications of using Facebook, Twitter, Instagram, or Snapchast to follow brands: The moderating effecting of social comparison trust, tie, strength, and network homophily on brand indentification, brand engagement, brand commitment and member intention. Telematics and informatics 34 (2017) 412-424. 

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Schawbel, D. (2015, January) 10 New Finding About the Millennial Consumer. Forbes. Retrieved from: https://www.forbes.com/sites/danschawbel/2015/01/20/10-new-findings-about-the-millennial-consumer/#140b74136c8f

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Scott, D. M., Halligan, B., Blakesberg, J., & Walton, B. (2010). Marketing lessons from the Grateful Dead: What every business can learn from the most iconic band in history. Hoboken, NJ: Wiley.

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